Transforma is a creative session designed to help companies navigate the uncertainty of current times and gain the capability to generate sustainable products and proposals. The images above are from a session with the Prewaste company, during which we worked to find new products made out of wood-plastic composites.
The aim was to decontextualize the material and link it to higher end products. We started by analysing new state of the art recycled materials, followed by a collective brainstorming session with well known designers and makers, and finally delivered four selected possible narratives for the future of these recycled materials. The project is now ready for experimenting and prototyping.
A project developed in collaboration with Pedro Pineda at TMDC