Cris Noguer.

Ideation lab design, 2019

Ideation Lab is an atelier designed and built to foster innovation in the perfume industry. I designed it at Puig while I was leading the Innovation department there. It features traditional machinery, a chemistry facility and digital manufacturing machinery. 

The space is organised in different work areas: a making area, a presentation area, a meeting area, a relaxing area and an exhibition area. This last one is at the entrance and displays curatorial work to enhance the collective imagination. Over time it became a creative assembly of collaborators for the company to work with, including Raw Colors, Unfold, Trinidad Contreras, Atelier Kaja Dahl, among others.

The importance of this project was to trigger innovation within a multinational company through working and collaborating with smaller independent creative companies.